How to Prepare Your Crypto Startup for TOKEN2049: Practical Steps to Build a Trusted Brand
Participating in TOKEN2049 is a unique chance to showcase your project to investors, partners, and Web3 industry leaders. But simply arriving with a polished pitch deck is not enough. Investors and potential partners will research your project long before you start speaking: they check online visibility, certificates, licenses, and — most importantly — what appears on Google. The first search results often include review platforms and rating aggregators, such as Google’s trusted partners Reviews.io, Trustprofile, Trustpilot, Scamadviser, Web of Trust, along with resources that reflect internal company culture like Glassdoor and Indeed.
To leave a strong impression, preparation must be comprehensive:
1. Clear strategy and goals for blockchain events
Before attending TOKEN2049, define exactly what you aim to achieve:
new partnerships,
securing investments,
media exposure,
product testing and feedback.
Build a schedule of meetings, workshops, and panels. Identify which sessions are critical for your startup and reach out to potential partners in advance via LinkedIn or X to arrange meetings. This shows organization and seriousness. Very few investors will commit to a company that is silent online and presents itself only through its own website.
2. Preparing your team and internal processes
Investors evaluate not just your product but also the strength of your team and corporate culture:
make sure key team members know their roles and can confidently present the project;
avoid overloading one person with multiple roles — this signals an unstructured, early-stage project;
run internal briefings so everyone can answer tough questions consistently;
update company materials to demonstrate transparency and efficient operations.
Positive employee reviews on Indeed and Glassdoor reinforce the image of a motivated team, well-organized processes, and a strong corporate spirit.
3. Product demonstration and visual presence
Prepare concise, engaging presentations for your project and product;
Always have a demo ready to showcase;
Invest in visual materials: banners, brochures, investor slides;
Share news and case studies across LinkedIn, X, YouTube, Telegram.
Online visibility through social channels strengthens the credibility created by reviews and builds the perception of an active, growing project.
4. Reputation and review streams
There are 50+ global review platforms where users leave feedback that influences company ratings. Being present only on one or two (even with a high number of reviews) signals weak online popularity. Search engines notice how many trusted domains reference your brand.
Many startups believe fixing their Trustpilot score is enough, but that’s only a fraction of the picture. In reality, your reputation is shaped across dozens of platforms — Reviews.io, TrustrOrg, ResellerRatings, TrustProfile, MyWOT, Cybo, Cylex — all of which search engines factor into rankings and visibility.
It’s not just about correcting old reviews, but ensuring a constant flow of new mentions. When positive and neutral comments appear daily (or several times a day) across multiple platforms, search engines and aggregators view your project as active, reliable, and in demand. This creates a compounding “snowball effect”: the more platforms support your positive brand image, the stronger your credibility becomes with investors, partners, and users.
One fixed Trustpilot review is good — but a daily flow across 20+ platforms builds an unshakable reputation that dominates search results.
For blockchain in particular, Scamadviser plays a critical role, as it aggregates ratings from multiple sources and calculates a combined trust score. At the same time, Glassdoor and Indeed reflect stability and company culture, which investors consider when assessing long-term sustainability.
Start this process at least six months before TOKEN2049 to build a natural, trustworthy image of a living brand.
5. Networking and event performance
Prepare a list of key attendees and set up meetings in advance;
Attend panels, workshops, and networking sessions — visibility matters;
Follow up after the event via social media and e-mail to keep the dialogue alive.
The combination of offline networking and online visibility creates a seamless presence and enhances trust in your brand.
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Success at TOKEN2049 requires more than a great pitch. It’s about preparing your team, structuring your company, maintaining strong visuals and online activity, and — above all — managing your reputation. A constant stream of positive reviews across at least ten trusted platforms builds the perception of a stable, reliable, and thriving project.
With BeBetter Shop, your startup gains daily review streams and rating corrections that create a lasting image of an active, trustworthy brand in the eyes of investors and partners. This preparation lets you present your project at TOKEN2049 with confidence, positioning it as a serious player in the Web3 space.
Real reputation that earns trust and respect is not built overnight. Begin your strategic journey to winning partners and leads in advance with our Booster packages.