B2B crypto marketing strategy. Effective marketing strategies in the Blockchain niche.
BeBetter Shop is a B2B (Business-to-Business) crypto marketing service. We specialize in enhancing the reputation of startups in Blockchain, SaaS, and E-commerce, helping them launch quickly, attract leads, and repair their business reputation at any stage to boost sales.
We initially started as a reputation marketing service for startups in California in 2017. In 2022, we expanded to the CIS and Russian markets.
We work on branding, conduct large-scale SEO optimization, and boost online company reputations on various platforms where positive reviews mentioning the company can be posted.
Our key advantage is our understanding of anti-fraud algorithms on platforms where reviews and comments are placed. Every platform reviews submitted feedback, and if moderation algorithms are not considered, a company’s business page may get blocked, and reviews may be removed (which happens in 99.9% of cases when cheap review boosting is used without considering anti-fraud algorithms). In the worst case, a warning banner may appear on the company page.
Most of our clients - whether business owners or marketing managers representing a company - typically submit requests for reputation enhancement with technical specifications that completely contradict the anti-fraud algorithms of review platforms. As a result, our collaboration usually begins with us providing extensive information to help companies properly understand how this field works, preventing financial and time losses.
It's always best when the business owner reaches out to us directly. They absorb the information we share because they know it’s in their best interest. They are willing to accept our recommendations and follow them to improve their ratings. However, the situation is worse when the request comes from a marketing manager - or worse, a designer - who has been allocated a budget or was "just asked by colleagues" to handle this. Such employees often act based on personal motives and make choices that result in devastating consequences for the company they currently work for, ignoring our recommendations.
A classic example: Trustpilot (or another platform) does not allow five reviews to be posted in one day in response to negative feedback, as this leads to the company page being banned. And this ban is not temporary - it results in a permanent mark on the company’s Trustpilot profile, indicating manipulated reviews and a violation of platform rules. Even when we advise against ordering five reviews at once and explain why, marketing managers often insist on proceeding, arguing that their boss expects results immediately. The outcome? All five reviews get deleted by Trustpilot mods the same day. A week later, a banner appears on the company’s page, exposing fake reviews. The result? The company’s closure - because without trust online, a business cannot survive.
This is how marketing managers, lacking knowledge in this field, make disastrous decisions. Ordering five reviews for five different companies owned by the same leader - 25 reviews in two weeks - led to three out of five businesses shutting down due to flagged fake reviews.
Many clients come to us after using cheap review-boosting services (e.g., a U.S. company ordering from an Indian or Russian service because it's cheap), hiring freelancers, or even writing fake reviews themselves. A year later, all or most of their reviews get removed by platform admins, leading to financial and time losses and a direct impact on sales growth.
We prefer working with companies from scratch, where we don’t have to fix a damaged business profile. With a clean slate, we can build a strong reputation that lasts for years.
Note, Anti-fraud platform flags are never erased from a company’s backend profile - mods will always see them.
However, we also take on businesses at any stage - from banned profiles to those struggling to recover but repeating the same mistakes.
We call this "reprogramming" - because unless companies change their approach to review requests, they won’t get out of a ban. The key is to adjust strategies based on how anti-fraud systems and platform moderators evaluate reviews, not how the company wants to see its page.
Each platform has its own review verification rules and staff policies.
If a company receives a "Warning: Fake Reviews!" red banner on some review platforms, the only way to recover is through rebranding - changing its domain name and company name. At this point, potential customers no longer trust the brand.
We see this frequently on Trustpilot - businesses that first use cheap services, face 'unexpected consequences', and end up losing more than they gain. Eventually, they start searching for professional services and become willing to pay for quality, realizing that reputation management isn’t just "leave us a review for a discount." It’s a technical process.
Copywriting is secondary in our work. The technical aspect comes first, which often surprises clients. The saying 'buy cheap, pay twice' fully applies to brand management - but here, the cost can be ten times higher.
A single 'Warning: Fake Reviews!' red banner can destroy a brand. In the best-case scenario, instead of a banner, reviews are simply deleted - meaning, out of 500 reviews, 300 may disappear in a year. If each review cost $3, that means the client paid $1,500 for 500 reviews but only got 200 remaining, effectively paying $7.50 per review. And now, they can no longer manipulate reviews, because every new one triggers the deletion of multiple old ones.
Our approach is highly strategic and tailored to each client, based on their company’s review profile at the time of contact. This allows businesses to avoid bans from platform moderators while growing their reputation organically. If reviews are removed for any reason, we offer a one-time restoration guarantee within 2 months within our Rollover format.
We provide a one-time recovery guarantee within 2 months for the first order. If you continue working with us under the Rollover format (extending the package with payment at least 5 days before the current package expires), the guarantee remains in effect.
However, we do not guarantee restorations if a client simultaneously uses multiple review-boosting services alongside ours - because that completely negates our anti-fraud strategy.
We specialize in reputation building through SEO-driven reviews on platforms like:
Reviews io, Trustprofile, Sitejabber, ScamAdviser, Scam Detector, Not Scam, MyWOT, Trustpilot, Chrome Extensions, Glassdoor, Indeed (for employer branding), Yellow Pages, BBB, comments under relevant YouTube videos, and similar websites.
Since we offer a 2-month guarantee, our clients effectively receive two reviews for the price of one.
We build positive reputations and ratings of 4.8+ stars. We handle large-scale, custom projects since just 10 reviews on one or two platforms aren’t enough to generate motivated leads. Instead, we implement multi-platform strategies.
A company can request 300, 500, or 1,000 positive reviews over 30 days across - all reviews are pre-approved by the client. This rapid, cross-platform strategy maximizes brand exposure and attracts highly motivated potential customers without relying on word-of-mouth over months or years.
Reputation management and brand awareness are among the most cost-effective long-term marketing strategies compared to paid ads, where a budget can be drained in days with little return.
Mentions across multiple platforms improve Google search rankings, helping companies outrank competitors with lower ratings and fewer reviews.
When people research crypto services on YouTube, they read the comments.
For example, a user searches:
- "Best crypto wallet review"
- "Best crypto investment platform"
They then check the comment section for negative feedback or additional opinions. If they see a well-liked positive comment about our client’s company, they are highly likely to become a lead.
Mass YouTube comment campaigns over a month generate ready-to-convert leads.
This is considered an effective marketing strategy because part of the heavy lifting has already been done by the channel owner—they’ve already promoted the channel, created the video, and done the SEO work. We then add comments mentioning the client's company to amplify the advertisement.
Why Reputation & Ratings Matter
- According to Harvard Business School, each additional star in a company’s rating increases sales by 5–9%.
- 57% of consumers avoid businesses with ratings below four stars.
- 82% of potential clients actively search for negative reviews before making a decision.
A potential client comparing two services - one with a 1-star rating or no reviews and another with 4.5+ stars and positive feedback across platforms - will always choose the higher-rated business.
High ratings also help brands rank among top companies in their industry. See how it works here: http://www.sitejabber.com/categories#cryptocurrency.
